Sales expert Leslie Venetz challenges the misconception that cold calling is dead by sharing her proven strategies to engage prospects, while also debunking common outbound prospecting myths, in a no-nonsense quest to increase success rates and close more deals.
- Unearth novel strategies for outbound prospecting and lead
cultivation.
- Craft relevant and value-oriented messaging for client interaction.
- Comprehend the need for personal touches in your outbound
prospecting endeavors.
- Grasp effective cold call strategies and initiating conversations with
confidence.
- Leverage LinkedIn to its utmost potential in aggressive outreach and
social selling.
The key moments in this episode are:
00:00:06 - Introduction,
00:01:03 - The Importance of Outbound,
00:03:33 - Channels of Outbound Prospecting,
00:05:39 - Standing Out in Outbound,
00:11:21 - Relevant and Value-Based Messaging,
00:13:50 - Examples of Relevance and Value,
00:15:41 - Importance of Creating Valuable Assets,
00:17:50 - Taking Ownership and Leading with Value,
00:20:48 - Follow-up Strategies for Unresponsive Prospects,
00:25:46 - Sending Follow-up Emails and Hyper-Personalization,
00:28:05 - The Importance of Cold Calling,
00:30:22 - The Importance of Optimizing Phone Calls,
00:31:31 - Natural and Effective Call Openers,
00:35:17 - The Structure of Cold Calls,
00:38:24 - The Role of LinkedIn in Outbound,
00:39:53 - Making Time for Self-Work,
00:44:58 - Thank you and farewell,
00:45:11 - Good luck in Q4,